{"id":17620,"date":"2025-07-28T14:55:53","date_gmt":"2025-07-28T21:55:53","guid":{"rendered":"https:\/\/showit.com\/?p=17620"},"modified":"2025-08-06T13:34:38","modified_gmt":"2025-08-06T20:34:38","slug":"newsletter-content-planning-how-to-never-run-out-of-things-to-say","status":"publish","type":"post","link":"https:\/\/showit.com\/business-growth\/newsletter-content-planning-how-to-never-run-out-of-things-to-say\/","title":{"rendered":"Newsletter Content Planning: How to Never Run Out Of Things To Say"},"content":{"rendered":"\n<h2 class=\"wp-block-heading\">In this Blog Post you'll learn:<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Plan your content in seasons, not weekly panic sessions<\/strong>: Batch create 3-4 newsletters at a time around seasonal themes (spring planning, summer projects, fall launches) so you're always ahead and your content feels cohesive and intentional<\/li>\n\n\n\n<li><strong>Create 3-5 content pillars that become your go-to topics<\/strong>: Whether you're a designer (website tips, client stories, business advice) or photographer (shooting techniques, client spotlights, industry insights), having consistent pillars means you'll never stare at a blank page again<\/li>\n\n\n\n<li><strong>Connect every newsletter to your website and business goals<\/strong>: Each email should drive traffic somewhere specific on your site and include natural calls-to-action, turning your newsletter from just &#8220;content&#8221; into a powerful business tool that actually moves the needle<\/li>\n<\/ul>\n\n\n\n<p>Successful newsletters aren't written on inspiration &#8211; they're systematically planned, batched, and strategically connected to grow your business while providing genuine value to subscribers. For more detailed content, read below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1667\" height=\"1251\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited.jpg\" alt=\"\" class=\"wp-image-17660\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited.jpg 1667w, https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited-600x450.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited-1024x768.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited-768x576.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited-1536x1153.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2025\/08\/250402-IKEA-002-web-edited-1600x1201.jpg 1600w\" sizes=\"auto, (max-width: 1667px) 100vw, 1667px\" \/><\/figure>\n\n\n\n<p>The key insight: Successful newsletters aren't written on inspiration &#8211; they're systematically planned, batched, and strategically connected to grow your business while providing genuine value to subscribers.<\/p>\n\n\n\n<p>It's Tuesday afternoon. Your newsletter is supposed to go out tomorrow, and you're staring at a blank page thinking, &#8220;<strong>What am I supposed to write about this week?&#8221;<\/strong><\/p>\n\n\n\n<p><em>Sound familiar?<\/em><\/p>\n\n\n\n<p>If you've ever found yourself scrambling for newsletter content at the last minute, you're definitely not alone. Successful newsletters aren't written on a wing and a prayer. They're planned, batched, and created with intention.<\/p>\n\n\n\n<p>After a year of publishing the Showit newsletter consistently, we've learned that the secret to great email content isn't inspiration striking at the perfect moment\u2014it's having a system that works even when inspiration doesn't show up.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Why Panning Your Newsletter Content Changes Everything<\/h2>\n\n\n\n<p>When you plan your newsletter content in advance, something magical happens: you stop dreading email day and start looking forward to it.<\/p>\n\n\n\n<p>Here's what content planning gives you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>No more last-minute panic about what to write<\/li>\n\n\n\n<li>Consistent value for your subscribers<\/li>\n\n\n\n<li>Time to actually craft thoughtful content<\/li>\n\n\n\n<li>The ability to tie your newsletters to business goals<\/li>\n\n\n\n<li>Freedom to batch content creation<\/li>\n\n\n\n<li>Strategic connection between your newsletter and website content<\/li>\n<\/ul>\n\n\n\n<p>Plus, when you have a content plan, you can create newsletters that work together to guide your subscribers on a journey, rather than random emails that don't connect to anything.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The Foundation: Setting your Newsletter Rhythm<\/h2>\n\n\n\n<p>Before you can plan content, you need to decide on your sending frequency. Here's what we recommend for different business goals:<\/p>\n\n\n\n<p>Weekly newsletters work if you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Have lots of valuable content to share<\/li>\n\n\n\n<li>Know your audience expects frequent communication<\/li>\n\n\n\n<li>You're building a community or movement<\/li>\n\n\n\n<li>You have the bandwidth to maintain consistency<\/li>\n<\/ul>\n\n\n\n<p>Bi-weekly newsletters work if you:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Want regular touchpoints without overwhelming subscribers<\/li>\n\n\n\n<li>Are just starting out and need time to find your rhythm<\/li>\n\n\n\n<li>Have other content marketing priorities<\/li>\n<\/ul>\n\n\n\n<p><strong>Monthly newsletters don\u2019t really work, because people will forget about you.&nbsp;<\/strong><\/p>\n\n\n\n<p>You can send them, but they\u2019re not as effective as weekly or biweekly newsletters, because you only have 12 months in a year, which translates to only 12 <em>emails<\/em> in a year\u2026 and when people get an average of over 100 emails per DAY, those 12 emails might not make much of a dent.&nbsp;<\/p>\n\n\n\n<p><em>Especially<\/em> if people are new to you or your list, and aren\u2019t yet familiar with you enough to expect you in their inbox.<\/p>\n\n\n\n<p>The golden rule: Whatever frequency you choose, stick to it. Consistency builds trust and expectation with your subscribers.<\/p>\n\n\n\n<p>(We\u2014and all of our email marketing expert friends\u2014recommend weekly, though! It doesn\u2019t have to be super long-winded or hard to send every week.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Seasonal Content Batching: Work Smarter, Not Harder<\/h2>\n\n\n\n<p>One of the biggest game-changers for our newsletter has been seasonal batching. Instead of writing one email at a time, we plan and create content in focused seasons.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Here's how seasonal batching works:<\/h3>\n\n\n\n<p>Here's how seasonal batching works:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Goal-setting and planning content<\/li>\n\n\n\n<li>Behind-the-scenes of annual planning<\/li>\n\n\n\n<li>New year strategies and tips<\/li>\n\n\n\n<li>Winter project spotlights<\/li>\n<\/ul>\n\n\n\n<p>Spring planning (April-June):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Fresh starts and rebranding<\/li>\n\n\n\n<li>Client onboarding improvements<\/li>\n\n\n\n<li>Website refresh tips<\/li>\n\n\n\n<li>Spring cleaning your business systems<\/li>\n<\/ul>\n\n\n\n<p>Summer planning (July-September):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Vacation planning for business owners<\/li>\n\n\n\n<li>Summer project highlights<\/li>\n\n\n\n<li>Seasonal marketing strategies<\/li>\n\n\n\n<li>Behind-the-scenes of slower seasons<\/li>\n<\/ul>\n\n\n\n<p>Fall planning (October-December):<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Year-end reflection and planning<\/li>\n\n\n\n<li>Holiday marketing strategies<\/li>\n\n\n\n<li>Preparing for the new year<\/li>\n\n\n\n<li>Annual review content<\/li>\n<\/ul>\n\n\n\n<p>Benefits of seasonal batching:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>You can create multiple pieces of content in one focused session<\/li>\n\n\n\n<li>Content feels cohesive and intentional<\/li>\n\n\n\n<li>You can plan seasonal promotions and launches in advance<\/li>\n\n\n\n<li>You're never scrambling for timely, relevant content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Your Newsletter Content Pillars: Never Run Out of Ideas Again<\/h2>\n\n\n\n<p>Content pillars are the 3-5 main topics you'll consistently cover in your newsletter. They keep you focused and ensure you're always providing value your audience expects.<\/p>\n\n\n\n<p>Example content pillars for a web designer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Website strategy and tips<\/li>\n\n\n\n<li>Example content pillars for a web designer:<\/li>\n\n\n\n<li>Industry trends and updates<\/li>\n\n\n\n<li>Personal stories and lessons learned<\/li>\n\n\n\n<li>Resources and tool recommendations<\/li>\n<\/ol>\n\n\n\n<p>Example content pillars for a photographer:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Photography tips and techniques<\/li>\n\n\n\n<li>Client spotlights and session highlights<\/li>\n\n\n\n<li>Business advice for creatives<\/li>\n\n\n\n<li>Personal projects and creative exploration<\/li>\n\n\n\n<li>Industry resources and education<\/li>\n<\/ol>\n\n\n\n<p>How to use content pillars:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Rotate through your pillars so every newsletter covers a different angle<\/li>\n\n\n\n<li>Use pillars to brainstorm specific content ideas<\/li>\n\n\n\n<li>Ensure you're providing variety without losing focus<\/li>\n\n\n\n<li>Connect pillar content to relevant pages on your website<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Building a newsletter drip campaign that works<\/h2>\n\n\n\n<p>A drip campaign is a series of pre-written emails that new subscribers receive automatically. Think of it as a greatest hits album that introduces people to your best content.<\/p>\n\n\n\n<p><strong>Ingrid Urena's seasonal approach:<\/strong><\/p>\n\n\n\n<p>Ingrid, one of our talented Showit Design Partners, creates seasonal drip campaigns that she updates quarterly. &#8220;Instead of sending new subscribers my most recent newsletter, I send them my best content from the past season,&#8221; she explains. &#8220;It's like giving them a curated introduction to who I am and what I offer.&#8221;<\/p>\n\n\n\n<p>Her seasonal drip sequence:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Email 1: Welcome and introduction to her design philosophy<\/li>\n\n\n\n<li>Email 2: Her most popular design tip from the season<\/li>\n\n\n\n<li>Email 3: Behind-the-scenes of a recent client project<\/li>\n\n\n\n<li>Email 4: Resource roundup of her favorite tools<\/li>\n\n\n\n<li>Email 5: Personal story about her design journey<\/li>\n\n\n\n<li>Email 6: Invitation to book a discovery call or explore services<\/li>\n<\/ul>\n\n\n\n<p>Why seasonal drip campaigns work:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>New subscribers get your best content, not whatever you happened to send that week<\/li>\n\n\n\n<li>You can update the sequence quarterly with fresh examples<\/li>\n\n\n\n<li>It positions you as an expert from day one<\/li>\n\n\n\n<li>You can tie the sequence to seasonal promotions or launches<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Content Planning Templates That Save Time<\/h2>\n\n\n\n<p>The monthly planning template:<\/p>\n\n\n\n<p>Week 1: Educational content (tips, tutorials, how-tos) Week 2: Behind-the-scenes or personal story<\/p>\n\n\n\n<p>Week 3: Client spotlight or case study Week 4: Resources, tools, or recommendations<\/p>\n\n\n\n<p><strong>The seasonal planning template:<\/strong><\/p>\n\n\n\n<p><strong>January<\/strong>: New year planning and goal-setting&nbsp;<\/p>\n\n\n\n<p><strong>February<\/strong>: Love your business month (processes, systems)&nbsp;<\/p>\n\n\n\n<p><strong>March<\/strong>: Spring cleaning (website audits, client management)&nbsp;<\/p>\n\n\n\n<p><strong>April:<\/strong> Fresh starts (rebranding, new services)&nbsp;<\/p>\n\n\n\n<p><strong>May:<\/strong> Client appreciation and testimonials&nbsp;<\/p>\n\n\n\n<p><strong>June<\/strong>: Summer prep (vacation planning, slow season strategies)&nbsp;<\/p>\n\n\n\n<p><strong>July<\/strong>: Mid-year check-ins and adjustments&nbsp;<\/p>\n\n\n\n<p><strong>August<\/strong>: Back-to-school energy (learning and growth)&nbsp;<\/p>\n\n\n\n<p><strong>September<\/strong>: Fall launches and new beginnings&nbsp;<\/p>\n\n\n\n<p><strong>October:<\/strong> Seasonal marketing and holiday prep&nbsp;<\/p>\n\n\n\n<p><strong>November<\/strong>: Gratitude and reflection&nbsp;<\/p>\n\n\n\n<p><strong>December<\/strong>: Year-end wrap-up and planning ahead<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Connecting Newsletter Content to Your Website<\/h2>\n\n\n\n<p>Your newsletter shouldn't exist in isolation\u2014it should drive traffic to your website and support your business goals.<\/p>\n\n\n\n<p>Strategic content connections:<\/p>\n\n\n\n<p><strong>Newsletter topic<\/strong>: &#8220;5 website mistakes I see every week&#8221; Website connection: Link to your website audit service or related blog post<\/p>\n\n\n\n<p><strong>Newsletter topic:<\/strong> &#8220;Behind-the-scenes of Sarah's wedding website project&#8221; Website connection: Link to your portfolio or wedding photography services<\/p>\n\n\n\n<p><strong>Newsletter topic<\/strong>: &#8220;My favorite design tools this month&#8221; Website connection: Link to your resources page or affiliate recommendations<\/p>\n\n\n\n<p><strong>Newsletter topic<\/strong>: &#8220;Why I finally hired a copywriter&#8221; Website connection: Link to testimonials page or copywriting partner<\/p>\n\n\n\n<p>Making the connection seamless:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Include 1-2 relevant links in every newsletter<\/li>\n\n\n\n<li>Use calls-to-action that feel natural, not forced<\/li>\n\n\n\n<li>Create blog posts that expand on newsletter topics<\/li>\n\n\n\n<li>Use your newsletter to drive traffic to new website content<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Batching your newsletter creation process<\/h2>\n\n\n\n<p>Instead of writing one newsletter at a time, batch your creation process for maximum efficiency.<\/p>\n\n\n\n<p>The monthly batching session:<\/p>\n\n\n\n<p><strong>Hour 1: Planning<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review content calendar and pillars<\/li>\n\n\n\n<li>Choose topics for the month<\/li>\n\n\n\n<li>Gather resources, links, and examples<\/li>\n<\/ul>\n\n\n\n<p><strong>Hour 2: Outlining<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Create detailed outlines for each newsletter<\/li>\n\n\n\n<li>Write subject lines and main points<\/li>\n\n\n\n<li>Plan calls-to-action and website connections<\/li>\n<\/ul>\n\n\n\n<p><strong>Hour 3-4: Writing<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Write all newsletters for the month<\/li>\n\n\n\n<li>Focus on getting content down, not perfecting<\/li>\n<\/ul>\n\n\n\n<p><strong>Hour 5: Editing and scheduling<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Edit and polish content<\/li>\n\n\n\n<li>Add links and format emails<\/li>\n\n\n\n<li>Schedule in your email platform<\/li>\n<\/ul>\n\n\n\n<p><strong>Pro tips for successful batching:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Block out uninterrupted time for content creation<\/li>\n\n\n\n<li>Turn off notifications and distractions<\/li>\n\n\n\n<li>Have your content pillars and calendar easily accessible<\/li>\n\n\n\n<li>Don't try to perfect\u2014focus on getting content created<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Measuring What Matters: Newsletter Content Analytics<\/h2>\n\n\n\n<p>Track these metrics to understand what content resonates with your audience:<\/p>\n\n\n\n<p>Open rates by topic: Which subject lines and topics get the most opens? Click-through rates by content type: Do tutorials perform better than personal stories? Reply rates: What content gets people talking back to you? Unsubscribe patterns: Are people leaving after certain types of content? Website traffic: Which newsletters drive the most traffic to your site?<\/p>\n\n\n\n<p>Use this data to refine your content strategy and double down on what works.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Your 30-Day Newsletter Content Planning Challenge<\/h2>\n\n\n\n<p>Ready to implement these strategies? Here's your month-long challenge:<\/p>\n\n\n\n<p><strong>Week 1:<\/strong> Foundation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Define your content pillars<\/li>\n\n\n\n<li>Choose your sending frequency<\/li>\n\n\n\n<li>Set up a content calendar template<\/li>\n<\/ul>\n\n\n\n<p><strong>Week 2:<\/strong> Planning<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Plan your next 3 months of newsletter topics<\/li>\n\n\n\n<li>Create a seasonal content strategy<\/li>\n\n\n\n<li>Write subject lines for your planned content<\/li>\n<\/ul>\n\n\n\n<p><strong>Week 3:<\/strong> Creation<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Batch write your next month of newsletters<\/li>\n\n\n\n<li>Create a simple drip sequence (3-5 emails)<\/li>\n\n\n\n<li>Set up tracking for your key metrics<\/li>\n<\/ul>\n\n\n\n<p><strong>Week 4:<\/strong> Optimization<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Review your analytics from recent newsletters<\/li>\n\n\n\n<li>Survey subscribers about content preferences<\/li>\n\n\n\n<li>Refine your strategy based on feedback<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">What's Next? Making It all Work Together<\/h2>\n\n\n\n<p>Planning your newsletter content is just one piece of the puzzle. The real magic happens when your email marketing works seamlessly with your website, social media, and business goals.<\/p>\n\n\n\n<p>Remember: your newsletter isn't just another task on your to-do list\u2014it's one of the most powerful tools you have for building relationships with your audience and growing your business.<\/p>\n\n\n\n<p>Start with one strategy from this post. Get that working smoothly, then add another piece. Before you know it, you'll have a newsletter system that works for you instead of against you.<\/p>\n\n\n\n<p>And hey, if you're loving these newsletter tips, make sure you're <strong>subscribed to ours<\/strong>!&nbsp;<\/p>\n\n\n\n<p>We're always sharing behind-the-scenes insights and strategies that help creative businesses grow. (See what we did there?)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">FAQ's<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Getting Started:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q: How far in advance should I plan my newsletter content?<\/strong> A: Start with planning 1 month ahead, then work up to 3 months. This gives you enough buffer without making content feel stale or irrelevant.<\/li>\n\n\n\n<li><strong>Q: What if I don't have enough expertise to fill weekly newsletters?<\/strong> A: You have more to share than you think! Include behind-the-scenes moments, client lessons learned, tools you're trying, or curated resources. Your journey is valuable content.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Content Planning:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q: How do I choose the right content pillars for my business?<\/strong> A: Look at your most popular social media posts, frequently asked client questions, and your core services. Your pillars should reflect what your audience already engages with.<\/li>\n\n\n\n<li><strong>Q: What if something timely happens and I want to change my planned content?<\/strong> A: Build in flexibility! Plan 80% of your content in advance and leave 20% open for timely topics, industry news, or spontaneous insights.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Batching & Workflow:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q: How long should a batching session take?<\/strong> A: Plan for 4-5 hours monthly to create a month's worth of content. It sounds like a lot, but it's much more efficient than writing weekly under pressure.<\/li>\n\n\n\n<li><strong>Q: Should I write newsletters completely or just outline them during batching?<\/strong> A: Write them completely if you have momentum, but detailed outlines work too. Include your main points, links, and call-to-action so you're not starting from scratch later.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Technical Questions:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q: How do I set up a drip campaign in my email platform?<\/strong> A: Most platforms (Kit, Flodesk, Mailchimp) have automation features. Create a new automation triggered by &#8220;subscriber joins list&#8221; and add your sequence emails with time delays between each.<\/li>\n\n\n\n<li><strong>Q: What's the ideal length for newsletter content?<\/strong> A: Aim for 300-800 words. Long enough to provide value, short enough to keep attention. Your audience will tell you through engagement if you're too long or too short.<\/li>\n<\/ul>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Strategy & Results:<\/strong><\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Q: How do I know if my content planning is working?<\/strong> A: Track consistent metrics like open rates, click-through rates, and website traffic from newsletters. Look for trends over 2-3 months rather than individual email performance.<\/li>\n\n\n\n<li><strong>Q: What if my seasonal content feels forced or irrelevant to my business?<\/strong> A: Adapt seasons to your industry rhythm. For wedding photographers, &#8220;seasons&#8221; might be engagement season, wedding season, and planning season rather than calendar seasons.<\/li>\n\n\n\n<li><strong>Q: Should every newsletter promote something, or can some just provide value?<\/strong> A: Follow the 80\/20 rule: 80% pure value, 20% promotion. Even &#8220;value-only&#8221; emails should include soft calls-to-action like &#8220;read more on the blog&#8221; or &#8220;reply with questions.&#8221;<\/li>\n<\/ul>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/showit.com\/?utm_source=google&utm_medium=referral&utm_campaign=newsletter_content_blog\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"240\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2025\/07\/newsletterCTA.png\" alt=\"\" class=\"wp-image-17598\" style=\"width:693px;height:auto\"\/><\/a><\/figure><\/div>\n\n\n<p><br><\/p>\n","protected":false},"excerpt":{"rendered":"<p>8 Minute 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