{"id":15254,"date":"2023-10-06T06:30:00","date_gmt":"2023-10-06T13:30:00","guid":{"rendered":"https:\/\/showit.com\/?p=15254"},"modified":"2024-03-18T11:36:09","modified_gmt":"2024-03-18T18:36:09","slug":"5-tips-to-improve-your-showit-website-loading-speed","status":"publish","type":"post","link":"https:\/\/showit.com\/website-tips\/5-tips-to-improve-your-showit-website-loading-speed\/","title":{"rendered":"5 Simple Tips to Improve Your Showit Website Loading Speed"},"content":{"rendered":"\n<p>Pretty web pages that are slow as molasses <em>just don't work<\/em>. In fact, <a href=\"https:\/\/www.websitebuilderexpert.com\/building-websites\/website-load-time-statistics\/#:~:text=How%20web%20speed%20impacts%20sales,by%204.42%25%20for%20each%20second.\">an increase in website loading speed of just 1 second could be the difference between making a sale or losing it<\/a>.<\/p>\n\n\n\n<p><strong>In other words, if page speed isn't on your radar it could be costing you lots of money<\/strong>!<\/p>\n\n\n\n<p>You know you have been on the losing end if this.  You pull up a website \u2014 maybe just to quickly check a company's business hours, or you are spending time there searching for the perfect laptop bag. Alas, nothing is accomplished because <em>the website is just so stinkin' slow<\/em>. It makes it nearly impossible to do whatever it is you need to do.<\/p>\n\n\n\n<p>Are you impatient and just \u201cX\u201d out?<\/p>\n\n\n\n<p>Or do you become more determined, maybe come up with an alternate plan, but still feel disappointed?<\/p>\n\n\n\t<div class=\"wp-block-jetpack-gif aligncenter\">\n\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"wp-block-jetpack-gif-wrapper\" style=\"padding-top:56%\">\n\t\t\t\t\t<iframe src=\"https:\/\/giphy.com\/embed\/bMdZu3fG2ZEBO\" title=\"computer slow\"><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n\n\n<p>As a business owner, that should strike a nerve&#8230;or make you downright panicked!!! <strong>If your website is too slow, you could be losing valuable customers AND hurting the reputation of your brand.<\/strong> Slow loading speed times can impact your business in the future, too. No matter the <a href=\"https:\/\/showit.com\/blogging-seo\/how-long-does-it-take-to-see-seo-results-on-your-showit-website\/\">time you spend on SEO<\/a>, search engines won't even want your site on page 10 of their searches!  It will not only be hard to have potential customers convert, but they will have a hard time knowing you even exist!<\/p>\n\n\n\n<p>Sooooo, let\u2019s talk <strong>website loading speed<\/strong>, including why it\u2019s so important and what steps to take if you find your webpage is lagging a bit.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Improve Your Showit Website Loading Speed Index<\/h2>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#h-why-is-website-loading-speed-important\">Why Is Website Loading Speed Important?<\/a><ul><li><a href=\"#aioseo-how-page-speed-improves-seo\">FACT: Page Speed Improves SEO<\/a><\/li><li><a href=\"#aioseo-how-page-speed-improves-user-experience\">Also FACT: Page Speed Improves User Experience<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-how-to-analyze-your-website-loading-speed\">How to Analyze Your Website Loading Speed<\/a><ul><li><a href=\"#aioseo-tools-to-measure-page-speed\">Tools to Measure Page Speed<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-5-tips-to-speed-up-your-showit-website\">5 Tips to Speed Up Your Showit Website<\/a><ul><li><a href=\"#aioseo-1-optimize-your-images\">1. Optimize Your Images<\/a><\/li><li><a href=\"#aioseo-2-choose-videos-wisely\">2. Choose Videos Wisely<\/a><\/li><li><a href=\"#aioseo-3-reduce-url-redirects\">3. Reduce URL Redirects<\/a><\/li><li><a href=\"#aioseo-4-use-plugins-strategically\">4. Use Plugins Strategically<\/a><\/li><li><a href=\"#aioseo-5-limit-javascript-other-extra-elements\">5. Limit JavaScript + Other \u201cExtra\u201d Elements<\/a><\/li><\/ul><\/li><li><a href=\"#aioseo-learn-more-ways-to-improve-your-showit-website\">Learn More Ways to Improve Your Showit Website<\/a><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-why-is-website-loading-speed-important\">Why Is Website Loading Speed Important?<\/h2>\n\n\n\n<p>You can probably guess what \u201cwebsite loading speed\u201d (sometimes referred to as \u201cpage speed\u201d) means: it\u2019s the length of time it takes for a webpage to load all of its content.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"showit.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-pin-title=\"How's your Website Load Speed?\" data-pin-description=\"Pretty web pages that are slow as molasses just don't work. In fact, an increase in page load time of just 1 second could be the difference between making a sale or losing it.\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-1024x683.jpg\" alt=\"Man working on SEO for Showit website at venue\" class=\"wp-image-14898\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-1024x683.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-600x400.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-768x512.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-1536x1024.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-2048x1366.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-1600x1067.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-250x167.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-800x533.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-270x180.jpg 270w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-450x300.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/230224-brand-photos-053-web-750x500.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p>When you\u2019ve got a fast loading speed, all that content appears in the browser right away. But when you\u2019ve got a slow page, all that content could take a few seconds to come up. (Note that we said \u201ca few seconds,\u201d because yes \u2014 <strong>when we\u2019re talking about website loading speed, a few seconds is considered a <em>long<\/em> time<\/strong>.)<\/p>\n\n\n\n<p>As our friends over at<a href=\"https:\/\/daveyandkrista.com\/website-speed-tips\/\"> Davey & Krista<\/a> explain, &#8220;page speed is crucial to user experience. We live in a fast-paced society, and everyone\u2019s attention span is pretty short. Nobody wants to sit around and wait for a slow webpage to load. There are other places users can go to get the information they need.&#8221;<\/p>\n\n\n\n<p>So, you might be wondering <strong>which factors can cause a website\u2019s loading speed to lag<\/strong>. It comes down to a combination of:<\/p>\n\n\n\n<p>\u00b7&nbsp; Complexity of the content, such as high-res images or long videos<\/p>\n\n\n\n<p>\u00b7&nbsp; Lagging server performance<\/p>\n\n\n\n<p>\u00b7&nbsp; Poorly built site<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"showit.com\/website-tips\/5-tips-to-improve-your-showit-website-loading-speed\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" data-pin-title=\"Causes of Slow Website Loading\" data-pin-description=\"If your website is loading slowly, it's most likely something you can fix! \" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-1024x1024.png\" alt=\"3 reasons your website might be slow loading. \" class=\"wp-image-15258\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-1024x1024.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-600x600.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-150x150.png 150w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-768x768.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-1000x1000.png 1000w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-700x700.png 700w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-70x70.png 70w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-100x100.png 100w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-48x48.png 48w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-300x300.png 300w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-250x250.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-800x800.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-180x180.png 180w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons-500x500.png 500w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/Slow-Internet-Reasons.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><a href=\"https:\/\/blog.hubspot.com\/marketing\/how-to-reduce-your-websites-page-speed\">HubSpot<\/a> states that waiting 1-3 seconds means a 32% increase in the chance somebody is going to leave your page. If they have to wait up to 10 seconds, that\u2019s a 123% chance they\u2019ll leave your page.&nbsp;<\/p>\n\n\n\n<p>Can you really blame them? When was the last time you waited 10 seconds for a website?<\/p>\n\n\n\n<p>For every second in delayed page loading, you can expect to lose page views \u2014 and when you lose page views, you\u2019re also losing conversions.<\/p>\n\n\n\n<p>Obviously, you don\u2019t have control over the internet connection speed of a user landing on your website. But you <em>do<\/em> have control over the other factors.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-how-page-speed-improves-seo\">FACT: Page Speed Improves SEO<\/h3>\n\n\n\n<p>If your users aren\u2019t having a great experience on your website, search engines are going to take note.<\/p>\n\n\n\n<p>Yes, search engines like Google consider page speed as a ranking factor when listing results. That\u2019s because page speed means whoever is doing the search is going to have an easier time getting the info they need from a faster website. Why would Google send them to a website that\u2019s just going to leave them frustrated and ultimately cause them to leave the page?<\/p>\n\n\n\n<p>Ideally, don\u2019t let your page take more than one second to load. Any longer than that, and it could negatively affect your ranking in search results.<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/www2.deloitte.com\/content\/dam\/Deloitte\/ie\/Documents\/Consulting\/Milliseconds_Make_Millions_report.pdf\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-pin-title=\"How are Your Page Load Times?\" data-pin-description=\"Even an 0.1 second improvement of your website page load time will boost your business. It increases conversion and sales rates. So image what even a 1 second load time could do!\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph.png\" alt=\"Graphic depicting how well a 0.1 second website load time can improve your business.\" class=\"wp-image-15262\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-600x450.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-768x576.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-250x188.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-800x600.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-240x180.png 240w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-400x300.png 400w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/LoadTimesGraph-667x500.png 667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-how-page-speed-improves-user-experience\">Also FACT: Page Speed Improves User Experience<\/h3>\n\n\n\n<p>It\u2019s common sense: A faster website means a better user experience.&nbsp;<\/p>\n\n\n\n<p>This gets a little tricky because page complexity also contributes to user experience, and page complexity affects page speed.<\/p>\n\n\n\n<p>In other words, a lot of visually appealing features, like images and videos, can make a page load more slowly. But that kind of visual appeal contributes to a user\u2019s <em>positive<\/em> experience, too. So it\u2019s important to find the balance between your page\u2019s visuals and your page speed.<\/p>\n\n\n\n<p>Let\u2019s talk about some ways you can do that.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-how-to-analyze-your-website-loading-speed\">How to Analyze Your Website Loading Speed<\/h2>\n\n\n\n<p>If you want to get serious about your website's loading speed (and you should!), it helps to start with an understanding of how fast your website is currently loading.<\/p>\n\n\n\n<p>Get technical about it. While you could easily pull up your webpage and time it with a stopwatch, that\u2019s not actually going to measure your loading speed the way you need to measure it if you\u2019re going to analyze and make improvements.<\/p>\n\n\n\n<p>Instead, you should turn to the tools that are available for that specific purpose.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-tools-to-measure-page-speed\">Tools to Measure Page Speed<\/h3>\n\n\n\n<p>Want to start measuring your page speed? Here are just a few of the tools you can check out:<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/pagespeed.web.dev\/\"><strong>Google PageSpeed Insights<\/strong><\/a><strong>:<\/strong> Did you know Google has a free tool built into its platform? You can use PageSpeed Insights to analyze your page performance on both desktop and mobile versions, then receive a score out of 100 along with recommendations on how you can improve it. (If you ask our team here at Showit, this is the tool we recommend!)<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/gtmetrix.com\/\"><strong>GTmetrix<\/strong><\/a><strong>:<\/strong> Like PageSpeed Insights, this is another free tool that analyzes your page performance, giving you a score out of 100 and tips on how you can improve. Although it emphasizes speed in its analysis, GTmetrix looks at other factors as well.<\/p>\n\n\n\n<p>\ud83d\udc49 <a href=\"https:\/\/www.pingdom.com\/website-monitoring\/\"><strong>Pingdom<\/strong><\/a><strong>:<\/strong> If you don\u2019t mind paying for an evaluation, Pingdom could be a good option. It offers several performance monitoring services as part of its evaluation and gives you a detailed breakdown of what\u2019s working (and what\u2019s not).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-5-tips-to-speed-up-your-showit-website\">5 Tips to Speed Up Your Showit Website<\/h2>\n\n\n\n<p>If your business is going to thrive in the virtual field, you need a good web host \u2014 one that\u2019s built for good performance.&nbsp;<\/p>\n\n\n\n<p>That\u2019s one of the reasons we always talk proudly about how Showit websites are created with speed and efficiency in mind, and they\u2019re hosted on a responsive server. That way, you know your web visitors aren\u2019t sitting around waiting for your page to load!<\/p>\n\n\n\n<p>Even with a great web host like Showit, there are still steps you need to take when you\u2019re customizing your website. Here\u2019s what we always tell people about making sure your Showit site loads at top speed.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-optimize-your-images\">1. Optimize Your Images<\/h3>\n\n\n\n<p>This one is especially important for photographers who rely on their websites to show off their amazing images. After all, what\u2019s the point of a <a href=\"https:\/\/showit.co\/how-to-build-a-photography-website\">photography website<\/a> if people can\u2019t see how great your work is?&nbsp;<\/p>\n\n\n\n<p>There has to be a way you can have images that look their best without slowing down your site too much.<\/p>\n\n\n\n<p>It all starts with the right steps to<a href=\"https:\/\/learn.showit.co\/en\/articles\/1991409-preparing-your-images-for-showit\"> prepare your images<\/a> and<a href=\"https:\/\/learn.showit.co\/en\/articles\/1982410-optimizing-your-images-to-improve-loading-speed\"> optimize your images<\/a>. That means:<\/p>\n\n\n\n<p>\u00b7&nbsp; <strong>Rethink the file type.<\/strong> When you're ready to upload your images, you will definitely want to think about file type in reference to your website loading speed. Generally, you will choose between jpegs, pngs, and gifs. In Showit, &#8220;we only suggest using PNG when transparency is necessary and GIF when animation is used, all other images should be JPG format.&#8221; But there is more on that on our help doc about &#8220;<a href=\"https:\/\/learn.showit.com\/en\/articles\/1991409-preparing-your-images-for-showit\">preparing your images<\/a>&#8220;. It's a good general rule to follow for all, though \u2014 and ultimately makes your page load time much faster.<\/p>\n\n\n\n<p>\u00b7&nbsp; <strong>Resize them.<\/strong> You don\u2019t need the photos on your site to have such high resolution that people could print a billboard from them. Instead, resize them to the right dimensions for the space they\u2019ll take up on your site, and then save them at that lower resolution.<\/p>\n\n\n\n<p>\u00b7&nbsp; <strong>Compress them.<\/strong> When you compress your images, you can reduce their overall file size without affecting the quality or how they look. Try a free online compression tool like <a href=\"https:\/\/tinypng.com\/\">TinyPNG<\/a>.<\/p>\n\n\n\n<p>INSIDER TIP: Choose a design that works for you and your load times in our <a href=\"http:\/\/store.showit.com\">Design Market<\/a>.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"store.showit.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" data-pin-title=\"Maximize Your Website Potential with Showit\" data-pin-description=\"Find a web platform and designer that will keep speed in mind! Showit.co\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-1024x683.jpg\" alt=\"\" class=\"wp-image-15018\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-1024x683.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-600x400.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-768x512.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-1536x1024.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-2048x1365.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-1600x1067.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-250x167.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-800x533.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-270x180.jpg 270w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-450x300.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/052022_ShowitBranding_2818-1-750x500.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-choose-videos-wisely\">2. Choose Videos Wisely<\/h3>\n\n\n\n<p>You want to be deliberate in what videos you use and how you incorporate them into your site.&nbsp;<\/p>\n\n\n\n<p>Do videos add to the user experience? Absolutely! Especially if you\u2019re a videographer, you need to show off what you do.<\/p>\n\n\n\n<p>However, <a href=\"https:\/\/learn.showit.co\/en\/articles\/2218280-canvas-background-video\">hosting a video directly on your Showit site<\/a> could end up slowing your page down. Videos are usually very large files, and that\u2019s just the nature of having a very large file on your page.<\/p>\n\n\n\n<p>In many cases, it might be faster to embed them. When you embed a video, you upload it to a separate platform, such as <a href=\"https:\/\/learn.showit.co\/en\/articles\/895112-add-a-youtube-video\">YouTube<\/a> or <a href=\"https:\/\/learn.showit.co\/en\/articles\/895182-add-a-vimeo-video\">Vimeo<\/a>, and use code to make the video appear on your page. What this does is take data from a third party on an external server, so it can also slow your webpage speed just as direct hosting does. However, embedding third-party video can also potentially slow down your page speed. Here are some ways you can minimize that.<\/p>\n\n\n\n<p>If you need to embed but you don\u2019t want to slow your page too much, you should:<\/p>\n\n\n\n<p>\u00b7&nbsp; <strong>Be conscious of the amount of embedding you\u2019re doing<\/strong>. One embedded video might not hurt. But five or six? You could be looking at a significantly slower page.<\/p>\n\n\n\n<p>\u00b7&nbsp; <strong>Use lazy loading the way you did with your images<\/strong>, so your embedded videos don\u2019t load until a visitor is ready to watch them.<\/p>\n\n\n\n<p><em>(Hint: Want more tips on how to use video as part of your Showit website? Check out our<\/em><a href=\"https:\/\/learn.showit.co\/en\/articles\/357765-video\"><em> <\/em><em>full article here<\/em><\/a><em>.)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-reduce-url-redirects\">3. Reduce URL Redirects<\/h3>\n\n\n\n<p>Your website is going to evolve \u2014 it\u2019s just inevitable. After all, your business will grow and change, so why wouldn\u2019t your website?&nbsp;<\/p>\n\n\n\n<p>When you make changes to your site, such as closing down a landing page or changing a URL to make it easier for people to remember, you\u2019re going to have to<a href=\"https:\/\/learn.showit.co\/en\/articles\/659353-url-redirects-in-showit\"> create redirects<\/a> so your web visitors don\u2019t end up on a broken landing page.<\/p>\n\n\n\n<p>It's always best to keep these redirects to a minimum. Redirecting is an extra step, and any extra step is going to slow down that loading speed. If your website is full of redirects, your page ultimately becomes slower.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-use-plugins-strategically\">4. Use Plugins Strategically<\/h3>\n\n\n\n<p>Plugins only add to the user experience&#8230;well, until they don\u2019t.&nbsp;<\/p>\n\n\n\n<p>Having WordPress or Shopify plugged into your website makes it easier for you to blog or sell products. But, like images or redirects, these plugins will reduce your loading speed.<\/p>\n\n\n\n<p>This is why you should always <strong>evaluate every plugin you plan to use<\/strong>. Determine whether it\u2019s a reputable and well-maintained plugin by looking at reviews and ratings.&nbsp;<\/p>\n\n\n\n<p>WordPress has a great reputation, so <a href=\"https:\/\/learn.showit.co\/en\/articles\/3438102-wordpress-plugin-hub\">these plugins<\/a> shouldn\u2019t be a problem. But a plugin you\u2019ve never heard of (even if it seems like a great fit for your needs)? Use discretion and beware!<\/p>\n\n\n\n<p>Secondly, <strong>use only the plugins you need<\/strong>. Ask yourself, \u201cDo I <em>really<\/em> need this? Will removing this plugin prevent customers from building a relationship with me or doing business with me?&#8221;<\/p>\n\n\n\n<figure class=\"wp-block-image size-full\"><a href=\"https:\/\/learn.showit.com\/en\/articles\/3438102-wordpress-plugin-hub\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"768\" data-pin-title=\"Do you need that plugin?\" data-pin-description=\"Is a plugin to blame for slow website loading speeds?\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1.png\" alt=\"Do you have too many plugins on your site graphic.\" class=\"wp-image-15259\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-600x450.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-768x576.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-250x188.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-800x600.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-240x180.png 240w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-400x300.png 400w, https:\/\/showit.com\/wp-content\/uploads\/2023\/10\/PluginGame-1-667x500.png 667w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><em>(Want more info? We cover all the details about the WordPress Plugins that are compatible with Showit <\/em><a href=\"https:\/\/learn.showit.co\/en\/articles\/3438102-wordpress-plugin-hub\"><em>here<\/em><\/a><em>.)<\/em><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-limit-javascript-other-extra-elements\">5. Limit JavaScript + Other \u201cExtra\u201d Elements<\/h3>\n\n\n\n<p>\u201cExtras\u201d can be fun and even increase conversions. Animations leave an impression on your web visitor. Forms and pop-ups let your visitors submit information or find resources they\u2019re looking for.<\/p>\n\n\n\n<p>Sooo, yes, interaction is part of a good user experience.&nbsp;That is until those interactive elements overload your website and cause it to lag!<\/p>\n\n\n\n<p>That\u2019s why we always tell people that JavaScript, CSS, HTML, and other elements should be used only when they\u2019re vital to what you do. (Here\u2019s a look at your options when it comes to<a href=\"https:\/\/learn.showit.co\/en\/articles\/3723305-javascript-options-in-showit\"> JavaScript on a Showit website<\/a>.)<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-learn-more-ways-to-improve-your-showit-website\">Learn More Ways to Improve Your Showit Website<\/h2>\n\n\n\n<p>Website design is about always striving to be better. Can you imagine if every page on the internet today looked (and functioned) like it did back in the \u201890s, when the internet was first taking off?&nbsp;<\/p>\n\n\n\n<p>That\u2019s why we\u2019re always encouraging people to keep learning and exploring ways to improve their websites. The<a href=\"https:\/\/showit.co\/blog\/#\/\"> Website Tips section of our blog<\/a> has all kinds of info on ways to make your Showit website even better.&nbsp;<\/p>\n\n\n\n<p>Don\u2019t yet have a Showit website yet? It doesn\u2019t cost anything to get started \u2014 your first 14 days with us are free. Come <a href=\"https:\/\/showit.co\/\">see the Showit difference<\/a> for yourself!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"showit.com\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1024x410.jpg\" alt=\"Showit is a drag and drop website platform with a free trial at Showit.com\" class=\"wp-image-15090\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1024x410.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-600x240.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-768x307.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1536x614.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-2048x819.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1600x640.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-250x100.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-800x320.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-450x180.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-750x300.jpg 750w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1250x500.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>11 Minutes<\/p>\n","protected":false},"author":67,"featured_media":14932,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[840],"tags":[842],"class_list":["post-15254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips","tag-beginner"],"post_featured_image":{"id":14932,"media_details":{"width":3500,"height":2333,"file":"2023\/05\/072022_SPARKbook_8719.jpg","filesize":"4752528","sizes":{"medium":{"file":"072022_SPARKbook_8719-600x400.jpg","width":600,"height":400,"mime-type":"image\/jpeg","filesize":"73896","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-600x400.jpg"},"large":{"file":"072022_SPARKbook_8719-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","filesize":"140252","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-1024x683.jpg"},"thumbnail":{"file":"072022_SPARKbook_8719-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":"34851","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-150x150.jpg"},"medium_large":{"file":"072022_SPARKbook_8719-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":"97106","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-768x512.jpg"},"event-list-size":{"file":"072022_SPARKbook_8719-1000x1000.jpg","width":1000,"height":1000,"mime-type":"image\/jpeg","filesize":"168760","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-1000x1000.jpg"},"event-list-size-md":{"file":"072022_SPARKbook_8719-700x700.jpg","width":700,"height":700,"mime-type":"image\/jpeg","filesize":"104246","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-700x700.jpg"},"showcase":{"file":"072022_SPARKbook_8719-600x400.jpg","width":600,"height":400,"mime-type":"image\/jpeg","filesize":"73896","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-600x400.jpg"},"1536x1536":{"file":"072022_SPARKbook_8719-1536x1024.jpg","width":1536,"height":1024,"mime-type":"image\/jpeg","filesize":"252624","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-1536x1024.jpg"},"2048x2048":{"file":"072022_SPARKbook_8719-2048x1365.jpg","width":2048,"height":1365,"mime-type":"image\/jpeg","filesize":"402449","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-2048x1365.jpg"},"authorship-box-avatar":{"file":"072022_SPARKbook_8719-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":"34851","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-150x150.jpg"},"authorship-box-related":{"file":"072022_SPARKbook_8719-70x70.jpg","width":70,"height":70,"mime-type":"image\/jpeg","filesize":"30698","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-70x70.jpg"},"authorship-custom-avatar":{"file":"072022_SPARKbook_8719-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","filesize":"32114","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-100x100.jpg"},"authorship-post-flat":{"file":"072022_SPARKbook_8719-70x70.jpg","width":70,"height":70,"mime-type":"image\/jpeg","filesize":"30698","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-70x70.jpg"},"authorship-post-cards":{"file":"072022_SPARKbook_8719-280x189.jpg","width":280,"height":189,"mime-type":"image\/jpeg","filesize":"42032","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-280x189.jpg"},"authorship-post-thumbs":{"file":"072022_SPARKbook_8719-180x100.jpg","width":180,"height":100,"mime-type":"image\/jpeg","filesize":"34901","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-180x100.jpg"},"extra-large":{"file":"072022_SPARKbook_8719-1600x1067.jpg","width":1600,"height":1067,"mime-type":"image\/jpeg","filesize":"269931","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-1600x1067.jpg"},"wcicon":{"file":"072022_SPARKbook_8719-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","filesize":"29848","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbook_8719-48x48.jpg"},"wcsquare":{"file":"072022_SPARKbook_8719-300x300.jpg","width":300,"height":300,"mime-type":"image\/jpeg","filesize":"47035","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/072022_SPARKbo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