{"id":14891,"date":"2023-07-15T08:11:33","date_gmt":"2023-07-15T15:11:33","guid":{"rendered":"https:\/\/showit.com\/?p=14891"},"modified":"2024-03-22T09:58:17","modified_gmt":"2024-03-22T16:58:17","slug":"how-to-help-the-right-people-find-you-why-blogging-matters","status":"publish","type":"post","link":"https:\/\/showit.com\/website-tips\/how-to-help-the-right-people-find-you-why-blogging-matters\/","title":{"rendered":"6 Reasons To Start Blogging Now (And See The Customers Roll In)"},"content":{"rendered":"\n

This post is for all the creators out there who haven\u2019t yet jumped on the blogging train\u2014or creators who have fallen off the blogging train as of late\u2014we\u2019d love to know: how come?!<\/em><\/p>\n\n\n\n

Is it because you feel like blogging is reserved for holiday cookie recipes?<\/p>\n\n\n\n

Maybe you don\u2019t know what to write about?<\/p>\n\n\n\n

Perhaps you don\u2019t think anyone would read your posts?<\/p>\n\n\n\n

Whatever the reason, we\u2019re here to change your opinion about blogging, in an effort to help you get more of your dream clients<\/em> to your site\u2014because, yeah, <\/em>writing and consistently uploading blog posts is one of the most underrated content marketing tools of our time. <\/p>\n\n\n\n

Having a strong online presence is essential<\/em> to reaching and engaging with the right people, this you already know from reading the first 7 blogs in our <\/em>Website Health Series<\/a><\/p>\n\n\n\n

Blogging is how you strengthen that presence, then bring it to life, and invite people into your content.<\/strong><\/h2>\n\n\n\n

Whether you\u2019re a business owner, freelancer, or simply an individual with a message to share, creating and consistently updating a blog for your website is not only one of the most effective ways to connect with your audience and establish your brand but also<\/em> to help the right people find you organically<\/a>.<\/p>\n\n\n

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First things first: The SEO benefit is <\/strong>unmatched<\/em><\/strong><\/h2>\n\n\n\n

We\u2019ll get to all of the reasons why blogging is THE BEST<\/em> content marketing tool for your business in just a second\u2014but first, we need to discuss how perfect<\/em> the combination of blogging and search engine optimization is.<\/p>\n\n\n\n

There is quite literally no better tool for improving your SEO than blogging, for so<\/em> many reasons:<\/p>\n\n\n\n

\u2705 It gives you an opportunity to create the exact<\/em> content that your community is searching for, helping you position your content (and your brand!) as the answer to their burning questions. <\/p>\n\n\n\n

\u2705 It allows you to effortlessly integrate keywords into your content.<\/p>\n\n\n\n

\u2705 Every new blog you post counts as a piece of \u201cfresh, relevant content<\/a>\u201d – which is something search engines love<\/em> and prioritize when recommending websites to their users in search results.<\/p>\n\n\n\n

#1 – Blogging helps you demonstrate your expertise<\/strong><\/h2>\n\n\n\n

Blogging is the most convenient way to show your community how much you know about a given topic\u2014and it\u2019s also the most convenient way to provide them with useful information that helps them know you\u2019re someone worth trusting.<\/p>\n\n\n\n

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And that\u2019s why\u2026 <\/em>\ud83d\udc47<\/p>\n\n\n\n

#2 – Blogging helps you establish credibility <\/strong><\/h2>\n\n\n\n

One of the best<\/em> benefits of blogging is that it makes you more credible. <\/p>\n\n\n\n

It\u2019s simple, really: you write a blog post about a given topic in your industry, showcasing your unique perspective, or method, or tips. Someone searches for that specific topic, or stumbles upon it through social media or Pinterest.<\/p>\n\n\n\n

They read your blog, take in the information, and form an opinion about you that feels something like this:<\/p>\n\n\n\n

\u201cWow, that was so helpful. They really know a lot about that subject. What a trustworthy expert; they must be so good at what they do.\u201d <\/em><\/p>\n\n\n\n

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Or\u2014even better!\u2014something like this:<\/p>\n\n\n\n

\u201cThose tips were great; I can\u2019t wait to implement them. What a great source of information; I think I\u2019ll come back to this creator next time I want to learn something. Oooh, or I\u2019ll subscribe to their newsletter\u2014I bet they post great content there, too. Or maybe I\u2019ll just work with them one-on-one so they can do it FOR me, since they know so much about it!\u201d<\/em><\/p>\n\n\n\n

All that from just a blog post?! Are you in??<\/p>\n\n\n\t

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