{"id":14885,"date":"2023-07-14T21:04:34","date_gmt":"2023-07-15T04:04:34","guid":{"rendered":"https:\/\/showit.com\/?p=14885"},"modified":"2024-03-22T09:40:31","modified_gmt":"2024-03-22T16:40:31","slug":"6-ways-to-convert-website-traffic-into-customers-why-user-experience-matters","status":"publish","type":"post","link":"https:\/\/showit.com\/website-tips\/6-ways-to-convert-website-traffic-into-customers-why-user-experience-matters\/","title":{"rendered":"The Importance of User Experience: 6 Ways To Convert Web Traffic Into Customers"},"content":{"rendered":"\n<p>Website visitors are nice, but they don't pay the mortgage, do they? What's the trick to turning your website visitors into customers? The key is improving a little thing commonly referred to as the user experience (or UX). Perhaps you have heard of it, but have you ever considered just how much of a <em>direct<\/em> impact it has on whether or not your readers take <em>action<\/em> when they land on your website? <\/p>\n\n\n\n<p>In other words: <strong>have you thought about how you can give your visitors PERMISSION to take action?<\/strong><\/p>\n\n\n\t<div class=\"wp-block-jetpack-gif aligncenter\">\n\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"wp-block-jetpack-gif-wrapper\" style=\"padding-top:75%\">\n\t\t\t\t\t<iframe src=\"https:\/\/giphy.com\/embed\/SACoDGYTvVNhZYNb5a\" title=\"mind blown\"><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n\n\n<p>Cultivating a positive user experience for visitors is like providing them with a golden ticket.  Great UX is the one thing they need to get through to the <em>exact<\/em> place you want them to end up. Whether that\u2019s the other side of your inquiry form, the inside of your course, or the coveted spot on your email list\u2014your user experience decides the visitor's golden ticket destination.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog.png\" alt=\"\" class=\"wp-image-15117\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog-400x600.png 400w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog-250x375.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog-120x180.png 120w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog-200x300.png 200w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/Pinterest-for-Blog-333x500.png 333w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\"><strong>What is UX? <\/strong><strong><em>(We promise, it\u2019s not as techy as its acronym makes it sound\u2026)<\/em><\/strong><\/h2>\n\n\n\n<p>UX, or user experience, is a concept that is actually quite easy to understand, despite the techy-sounding acronym. In terms of website design, UX refers to the process of creating a positive, relevant, and meaningful user experience for your site\u2019s viewers.<\/p>\n\n\n\n<p>As the creator of your website\u2014and a brand owner who cares about conversion\u2014it\u2019s important to prioritize the experience your readers have when they visit your website because it\u2019s the #1 thing that impacts the actions they take (and the ROI you get).<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>By leveraging user experience optimization, you\u2019re giving your users permission to purchase.&nbsp;<\/strong><\/h2>\n\n\n\n<p><em>Or inquire, or sign up, or download\u2014you get the picture.&nbsp;<\/em><\/p>\n\n\n\n<p>A great user experience on your website is the EXACT missing link between Point A (<em>\u201ccool website, guess I\u2019ll read it until I find a reason to X out\u201d<\/em>) and Point B (\u201c<em>ooh, I need that!\u201d) <\/em>that transforms your viewers into action-takers.<\/p>\n\n\n\n<p>The best websites\u2014aka the ones users want to spend their time browsing\u2014are clear, credible, relevant, consistent, simple to navigate, and accessible.&nbsp;<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-1024x683.jpg\" alt=\"\" class=\"wp-image-14970\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-1024x683.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-600x400.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-768x512.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-1536x1024.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-2048x1365.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-1600x1067.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-250x167.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-800x533.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-270x180.jpg 270w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-450x300.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-29-1-750x500.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Why user experience design is important&nbsp;<\/strong><\/h2>\n\n\n\n<p>\u2705It improves your users\u2019 perceptions of your brand\u2019s trustworthiness, reliability, and overall quality.<\/p>\n\n\n\n<p>\u2705 It ensures that your website will fulfill your users\u2019 needs, which gives you a competitive advantage in comparison to other websites that aren\u2019t as easy to use or as visually appealing.<\/p>\n\n\n\n<p>\u2705 It keeps your users loyal to your brand because they\u2019re consistently receiving a positive outcome every time they visit your website.<\/p>\n\n\n\n<p>\u2705 It improves user engagement because users are much more likely to stay on your website longer and explore more pages if they\u2019re having a seamless, enjoyable experience. <em>(Especially if your site loads quickly & doesn\u2019t make them wait to view the content they\u2019re looking for!)<\/em><\/p>\n\n\n\n<p>And, on the other hand, <em>bad<\/em> user experience has the power to drastically negatively impact your website\u2014and your entire brand as a whole.<\/p>\n\n\n\n<p>Bad UX completely repels clients, with \u201c88% of customers saying they are less likely to return to a website after a bad experience.\u201d (<a href=\"https:\/\/www.trailblaze.marketing\/blog\/why-ux-matters#:~:text=Great%20UX%20can%20improve%20customer,experience%20%E2%80%93%20that%20kind%20of%20devastating.\">Trailblaze Marketing<\/a>)&nbsp;<\/p>\n\n\n\n<p>There are <em>so<\/em> many options available to users on the Internet that they don\u2019t <em>have<\/em> to give you a second chance; one bad impression, and you could lose that user forever.<\/p>\n\n\n\n<p>In providing a <em>bad<\/em> user experience, you run the risk of decreased user satisfaction, much lower conversions, increased support costs <em>(hello, website redesign!),<\/em> and much higher website bounce rates.<\/p>\n\n\n\n<p>Plus, it\u2019d be hard to keep up with your competition if your website isn\u2019t up to par.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-1024x683.jpg\" alt=\"\" class=\"wp-image-14971\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-1024x683.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-600x400.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-768x512.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-1536x1024.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-2048x1365.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-1600x1067.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-250x167.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-800x533.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-270x180.jpg 270w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-450x300.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-25-750x500.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>What makes for the <\/strong><strong><em>best<\/em><\/strong><strong> user experience on your website?<\/strong><\/h2>\n\n\n\n<p>The #1 thing to consider when finalizing your website is to <em>always<\/em> put the user first, and consider what they\u2019d need in order to have a positive, successful experience on your site.<\/p>\n\n\n\n<p>When determining whether or not a website should get the <em>green light<\/em> for a positive UX, we love referring to the <a href=\"https:\/\/www.usability.gov\/what-and-why\/user-experience.html#:~:text=Factors%20that%20Influence%20UX&text=Useful%3A%20Your%20content%20should%20be,and%20locatable%20onsite%20and%20offsite\">Usability Honeycomb<\/a>:<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><a href=\"http:\/\/semanticstudios.com\/user_experience_design\/\"><img loading=\"lazy\" decoding=\"async\" width=\"440\" height=\"440\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb.jpg\" alt=\"Peter Morville\u2019s User Experience Honeycomb notes in order for there to be a meaningful and valuable user experience, information must be useful, usable, desirable, findable, accessible, and credible.\" class=\"wp-image-15118\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb.jpg 440w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-150x150.jpg 150w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-70x70.jpg 70w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-100x100.jpg 100w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-48x48.jpg 48w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-300x300.jpg 300w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-250x250.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/honeycomb-180x180.jpg 180w\" sizes=\"auto, (max-width: 440px) 100vw, 440px\" \/><\/a><\/figure><\/div>\n\n\n<p><strong>Valuable: <\/strong>Provides your user with unique value they can\u2019t find elsewhere<\/p>\n\n\n\n<p><strong>Findable: <\/strong>Content is easy for your user to find<\/p>\n\n\n\n<p><strong>Desirable: <\/strong>Design elements (like images and branding) are used to evoke emotion from your user and convey an overall message<\/p>\n\n\n\n<p><strong>Credible: <\/strong>Content must be trustworthy and believable&nbsp;<\/p>\n\n\n\n<p><strong>Accessible: <\/strong>Everyone needs to be able to access the content&nbsp;<\/p>\n\n\n\n<p><a href=\"https:\/\/www.usability.gov\/what-and-why\/user-experience.html#:~:text=Factors%20that%20Influence%20UX&text=Useful%3A%20Your%20content%20should%20be,and%20locatable%20onsite%20and%20offsite\"><em>Source: Usability.Gov<\/em><\/a><\/p>\n\n\n\n<p>If your site passes the honeycomb test, <em>you\u2019re golden! (And your visitors<\/em> have the golden ticket!) If perchance<em> you aren't, we got you&#8230;&nbsp;<\/em><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-6-ways-to-improve-your-website-ux\"><strong>6 Ways to Improve Your Website UX<\/strong><\/h2>\n\n\n\n<p>There are <em>lots<\/em> of ways you can provide your website visitors with a positive user experience, resulting in a positive outcome for you.<\/p>\n\n\n\n<p>If you\u2019ve been following along with our Website Health Series, you know by now that optimizing your website for <a href=\"https:\/\/showit.com\/blogging-seo\/how-to-easily-master-seo-without-getting-too-techy\/\">SEO,<\/a> writing conversion-friendly, personality-packed <a href=\"https:\/\/showit.com\/website-tips\/website-copy-checklist-how-to-diy-your-website-copy\/\">website copy<\/a>, and creating a beautiful, captivating <a href=\"https:\/\/showit.com\/website-tips\/how-can-design-make-or-break-your-website-our-best-tips\/\">website design<\/a> are all <em>extremely<\/em> important factors in encouraging your readers to take action, but\u2026<\/p>\n\n\n\n<p><em>If no one can figure out how to navigate your website in the first place, none of those things will matter.&nbsp;<\/em><\/p>\n\n\n\n<p>The good news, though, is that there are plenty of easy tweaks you can make to ensure that your readers have the <em>best<\/em> possible experience when they visit your website:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#1 &#8211; Prioritize directness and efficiency.&nbsp;<\/strong><\/h3>\n\n\n\n<p>If someone is confused, they will not convert.&nbsp;<\/p>\n\n\n\n<p>Imagine driving down a highway, in search of the restaurant you\u2019re supposed to meet your friends at. You have to be there in 10 minutes.&nbsp;<\/p>\n\n\n\n<p><em>But there\u2019s an issue: <\/em>you don\u2019t know what the restaurant is called, you have no clue which exit to take, and you aren\u2019t sure whether or not your friend made the reservation.<\/p>\n\n\n\n<p>Think about it: are you able to take action when you don\u2019t know <em>which<\/em> action to take, <em>where<\/em> to go next, or <em>what<\/em> will happen when you get there?<\/p>\n\n\n\n<p>That\u2019s how your website viewers will feel when they land on your site and see no rhyme or reason to the way your content is structured.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1024x683.jpg\" alt=\"\" class=\"wp-image-14972\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1024x683.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-600x400.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-768x512.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1536x1024.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-2048x1365.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1600x1067.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-250x167.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-800x533.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-270x180.jpg 270w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-450x300.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-750x500.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<p><strong>HOW TO DO IT<\/strong>: Think about what the reader needs to know about you and your brand from the second they land on your site all the way up until the decision to take that desired action.<\/p>\n\n\n\n<p><em>What\u2019s the typical order of events in this situation? <\/em>What are the necessary steps they need to take\u2014or information they need to consume\u2014in order to do the thing you\u2019re hoping they\u2019ll do?<\/p>\n\n\n\n<p>Now, take a look at your website (or ask an unbiased friend to do it for you!) and determine whether your content naturally directs them from one step to the next.&nbsp;<\/p>\n\n\n\n<p>RELATED: <a href=\"https:\/\/www.youtube.com\/watch?v=mix3eSz5U7U\">How to Correct Your Website so it Converts Your Ideal Client<\/a><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"How to correct your website so it converts your ideal client\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/mix3eSz5U7U?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#2 &#8211; Make your website scannable.<\/strong><\/h3>\n\n\n\n<p>Think about the last time you surfed the Internet in search of information. <em>Did you read the entire web page? Did you consume every single word of the blog post?&nbsp;<\/em><\/p>\n\n\n\n<p>No, we\u2019re willing to bet you didn\u2019t.<\/p>\n\n\n\n<p>And even if you did\u2014gold star for you!\u2014we\u2019re willing to bet that you <em>still<\/em> likely skimmed through the entire page before deciding whether or not reading every single word was worth your time.<\/p>\n\n\n\n<p>Most people visit a given webpage to find <em>answers. <\/em>It\u2019s your job to help them <em>find<\/em> those answers by making them as <em>easy<\/em> as possible for them to locate.&nbsp;<\/p>\n\n\n\n<p><strong>HOW TO DO IT<\/strong>: Avoid big blocks of text, and separate your copy with a good balance of headings, subheadings, images, and white space.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#3 &#8211; Add more buttons than you think you need.<\/strong><\/h3>\n\n\n\n<p>Every user is different, and so are their levels of hesitation, patience, and readiness.&nbsp;<\/p>\n\n\n\n<p>What will convince one user to make a decision may not be enough for someone else. Some people will read through your entire website before deciding if they want to work with you, while others will only read a line or two of copy before determining that you\u2019re a perfect match.<\/p>\n\n\n\n<p><em>If your goal is to inspire website users to take action, you\u2019ll need to cater to both types of people\u2014as well as everyone in the middle.&nbsp;<\/em><\/p>\n\n\n\n<p>By adding more call-to-action buttons throughout your website, you\u2019ll give each type of person an opportunity to choose YOU at any turn.&nbsp;<\/p>\n\n\n\n<p><strong>HOW TO DO IT<\/strong>: Take a look at each page of your website, and determine how far you have to scroll to reach an opportunity to take action. <em>Was it a lot of scrolling?<\/em><\/p>\n\n\n\n<p>If yes, consider adding a button to the end of each section, prompting your reader to take your desired action.<\/p>\n\n\n\t<div class=\"wp-block-jetpack-gif aligncenter\">\n\t\t<figure>\n\t\t\t\t\t\t\t<div class=\"wp-block-jetpack-gif-wrapper\" style=\"padding-top:100%\">\n\t\t\t\t\t<iframe src=\"https:\/\/giphy.com\/embed\/9Pmf3QJiDHwyftez6i\" title=\"click computer\"><\/iframe>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/figure>\n\t<\/div>\n\t\n\n\n<p>Here\u2019s <a href=\"https:\/\/learn.showit.co\/en\/articles\/4950812-how-to-create-buttons\">how to add buttons in Showit<\/a> & here\u2019s <a href=\"https:\/\/learn.showit.co\/en\/articles\/4296271-how-to-create-a-back-to-top-button\">how to create a \u201cback to top\u201d button<\/a> (another great tool for promoting a positive UX, because it makes your site easier to use\/more accessible by speeding up the process of getting back to your navigation bar).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#4 &#8211; Make sure your navigation elements are exponentially clear.<\/strong><\/h3>\n\n\n\n<p>There should be absolutely 0 confusion about how to find the core pages of your website (Home, About, Services, Contact, and Blog, if you have it) or how to find the vital information needed in order to make a buying decision (details about who you are, what you do, and who you serve \/ pricing, process, how to reach out, etc).&nbsp;<\/p>\n\n\n\n<p>The navigation elements in your header and your footer are responsible for acting as the go-to directional tools, there to help your users find their way through your site <em>easily.&nbsp;<\/em><\/p>\n\n\n\n<p><strong>HOW TO DO IT<\/strong>: Make sure you don\u2019t crowd the top navigation header with too many links\u2014our recommendation is no more than 6.<\/p>\n\n\n\n<p>As for the footer, you\u2019ll want to include any links you think a user might be looking for, beyond what\u2019s included in the top navigation bar.<\/p>\n\n\n\n<p><em>Here are a few examples from Showit users\u2019 sites:<\/em><\/p>\n\n\n\n<p><em><a href=\"https:\/\/thesmcollective.com\/\" target=\"_blank\" rel=\"noreferrer noopener sponsored nofollow\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"164\" src=\"https:\/\/lh3.googleusercontent.com\/qvZmDJB8wdINdKnaLucJ_8BwWP8NfAVw0iKVEh8aTsmWeuey0felNBC-nRbf9SyoumsXJUVQbO6AqFOETF6DEWVrx-5mWDnf3yGddB9kd12VIO8znYa4yeUaPsHZuYU1mXEE5hcMVzy2Gi4cOVeBfTs\"><\/a><\/em><\/p>\n\n\n\n<p><a href=\"https:\/\/angiemcpherson.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"291\" src=\"https:\/\/lh3.googleusercontent.com\/Wj2ABedAXoyaZI92srrrJ25cMgFAqAbHRljRp30xzzyFvD2VS81K4xWWpy3x_8bxlR7dNHIlj5afHlx_qQGnSRqFRJZdrVGwe5nlTgVeHwd_M7mDTUW8y2ALVXd44NJ4yqCQNgQ46TgDU3cbGqFEnAE\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/maddenmadeevents.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"215\" src=\"https:\/\/lh4.googleusercontent.com\/W-GQRylJUTmwdqBH8hU-Exc9NGsez1UhKOzl0frhw9Vgg7jcpSmQL4gvMAbhceDlS9t6kQnxC6D2e7j0X0qgn0p4WTlXLlNWMVylvE5gGO8u5_raIS7D8BGdnMpP7weQMxZbbsGs9dqaZ6MjwhjotJ4\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/juliegreerphotography.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"292\" src=\"https:\/\/lh3.googleusercontent.com\/KePJmYp4lNNb7dD5vNG01sLvwae7pBTXYKskwxh9fXUFrgG-KHwuHOLAD1Vrl0-cUWQezRnXboeToCjkML_EF7MntNkjsFaUjiXRAxJ3W_IgC3yTHHjG5Ac4g_CQPHijKGzRiCz4XSu1PhsdTjTYiZM\"><\/a><\/p>\n\n\n\n<p><a href=\"https:\/\/selfwriteous.com\/\" target=\"_blank\" rel=\"noreferrer noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"624\" height=\"351\" src=\"https:\/\/lh4.googleusercontent.com\/K09CUhvy7Oc0Z4IyshMp5YfHf3VUnNyazyGA8B_jsKF8Tv-3OTKtdwDesP6nTwMzM-r3ctrdUuF3rhGoTQhgs9wRVpcbsx1WJHqFkMOANDReviCz441NJdWdBr9LX36nkEC0RMeSVRhxIC3fsByh1LM\"><\/a><\/p>\n\n\n\n<p>Here\u2019s <a href=\"https:\/\/learn.showit.co\/en\/articles\/5738782-add-links-to-your-menu\">how to add links to your menus in Showit<\/a>!<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#5 &#8211; Focus on the <\/strong><strong><em>ease of use<\/em><\/strong><strong> in the layout of your design.<\/strong><\/h3>\n\n\n\n<p>No one wants to fight to scroll through a website to find the right information, which is why your website design matters SO much in connection with your user experience.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>#6 &#8211; Consider your audience\u2019s next move, and set them up for success by making your CTA <\/strong><strong><em>easy<\/em><\/strong><strong> to take.<\/strong><\/h3>\n\n\n\n<p>Like we said before: taking action is IMPOSSIBLE when you don\u2019t know the <em>what, <\/em>or the <em>how,<\/em> or the <em>why, <\/em>or the <em>when, <\/em>or the <em>where.&nbsp;<\/em><\/p>\n\n\n\n<p>Considering what your audience\u2019s natural next step would be after reading your website, make their next click feel <em>easy<\/em> to them by guiding them through all of the necessary information required for them to be <em>comfortable <\/em>with taking your desired action.<\/p>\n\n\n\n<p><em>Don\u2019t make your users think too hard about it\u2014and don\u2019t reinvent the wheel.&nbsp;<\/em><\/p>\n\n\n\n<p>Strategically placing the details your users need to know isn\u2019t difficult; it\u2019s intuitive, if you spend a little bit of time thinking about where your user\u2019s head is at when they land on your site, and where you\u2019re hoping you can lead them by the end of a given page.&nbsp;<\/p>\n\n\n\n<p>HOW TO DO IT: Be ridiculously clear about WHAT you want your users to do, and HOW they can do it.<\/p>\n\n\n\n<p><em>Here are a few examples from Showit users\u2019 sites:<\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"504\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-1024x504.png\" alt=\"\" class=\"wp-image-14886\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-1024x504.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-600x295.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-768x378.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-1536x756.png 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-1600x787.png 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-250x123.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-800x394.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-366x180.png 366w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-610x300.png 610w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA-1016x500.png 1016w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/mariposaCTA.png 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/octaviaeleasedesigns.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"501\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-1024x501.png\" alt=\"\" class=\"wp-image-14888\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-1024x501.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-600x294.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-768x376.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-1536x752.png 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-1600x783.png 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-250x122.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-800x391.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-368x180.png 368w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-613x300.png 613w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1-1022x500.png 1022w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/ocatviaCTA-1.png 1919w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/thebuffalocollective.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"505\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-1024x505.png\" alt=\"\" class=\"wp-image-14890\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-1024x505.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-600x296.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-768x378.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-1536x757.png 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-1600x788.png 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-250x123.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-800x394.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-365x180.png 365w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-609x300.png 609w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1-1015x500.png 1015w, https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/BuffaloCTA-1.png 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n\n\n\n<p><strong>Now that you\u2019ve learned <\/strong><strong><em>everything<\/em><\/strong><strong> you need to know about user experience, you\u2019re THIIIS close to having a perfect website, but\u2026<\/strong><\/p>\n\n\n\n<p>No website is complete without the <em>content<\/em> to take it from a simple virtual storefront for your business to a living, breathing representation of your brand.<\/p>\n\n\n\n<p>In the <a href=\"https:\/\/showit.com\/website-tips\/how-to-help-the-right-people-find-you-why-blogging-matters\/\" target=\"_blank\" rel=\"noopener\" title=\"\">next post<\/a> of our Website Health Series, we\u2019re teaching you <strong><em>why blogging is the BEST content marketing tool<\/em><\/strong> you could possibly leverage\u2014and <em>exactly<\/em> how to do it. <em><a href=\"https:\/\/showit.com\/website-tips\/how-to-help-the-right-people-find-you-why-blogging-matters\/\" target=\"_blank\" rel=\"noopener\" title=\"\">See you there in <strong>Part 8<\/strong><\/a><strong>!<\/strong><\/em><\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/showit.com\/?utm_source=newsletter&utm_medium=blog&utm_campaign=m_blog&utm_id=MO\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1024x410.jpg\" alt=\"\" class=\"wp-image-15090\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1024x410.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-600x240.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-768x307.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1536x614.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-2048x819.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1600x640.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-250x100.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-800x320.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-450x180.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-750x300.jpg 750w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1250x500.jpg 1250w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>10 minutes<\/p>\n","protected":false},"author":67,"featured_media":14972,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[840],"tags":[],"class_list":["post-14885","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-website-tips"],"post_featured_image":{"id":14972,"media_details":{"width":5702,"height":3801,"file":"2023\/05\/012023_chris_misterek-31.jpg","filesize":"1846659","sizes":{"medium":{"file":"012023_chris_misterek-31-600x400.jpg","width":600,"height":400,"mime-type":"image\/jpeg","filesize":"84517","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-600x400.jpg"},"large":{"file":"012023_chris_misterek-31-1024x683.jpg","width":1024,"height":683,"mime-type":"image\/jpeg","filesize":"164936","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1024x683.jpg"},"thumbnail":{"file":"012023_chris_misterek-31-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":"39732","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-150x150.jpg"},"medium_large":{"file":"012023_chris_misterek-31-768x512.jpg","width":768,"height":512,"mime-type":"image\/jpeg","filesize":"111673","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-768x512.jpg"},"event-list-size":{"file":"012023_chris_misterek-31-1000x1000.jpg","width":1000,"height":1000,"mime-type":"image\/jpeg","filesize":"215280","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1000x1000.jpg"},"event-list-size-md":{"file":"012023_chris_misterek-31-700x700.jpg","width":700,"height":700,"mime-type":"image\/jpeg","filesize":"129880","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-700x700.jpg"},"showcase":{"file":"012023_chris_misterek-31-600x400.jpg","width":600,"height":400,"mime-type":"image\/jpeg","filesize":"84517","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-600x400.jpg"},"1536x1536":{"file":"012023_chris_misterek-31-1536x1024.jpg","width":1536,"height":1024,"mime-type":"image\/jpeg","filesize":"306878","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1536x1024.jpg"},"2048x2048":{"file":"012023_chris_misterek-31-2048x1365.jpg","width":2048,"height":1365,"mime-type":"image\/jpeg","filesize":"497620","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-2048x1365.jpg"},"authorship-box-avatar":{"file":"012023_chris_misterek-31-150x150.jpg","width":150,"height":150,"mime-type":"image\/jpeg","filesize":"39732","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-150x150.jpg"},"authorship-box-related":{"file":"012023_chris_misterek-31-70x70.jpg","width":70,"height":70,"mime-type":"image\/jpeg","filesize":"34271","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-70x70.jpg"},"authorship-custom-avatar":{"file":"012023_chris_misterek-31-100x100.jpg","width":100,"height":100,"mime-type":"image\/jpeg","filesize":"35951","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-100x100.jpg"},"authorship-post-flat":{"file":"012023_chris_misterek-31-70x70.jpg","width":70,"height":70,"mime-type":"image\/jpeg","filesize":"34271","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-70x70.jpg"},"authorship-post-cards":{"file":"012023_chris_misterek-31-280x189.jpg","width":280,"height":189,"mime-type":"image\/jpeg","filesize":"47283","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-280x189.jpg"},"authorship-post-thumbs":{"file":"012023_chris_misterek-31-180x100.jpg","width":180,"height":100,"mime-type":"image\/jpeg","filesize":"38542","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-180x100.jpg"},"extra-large":{"file":"012023_chris_misterek-31-1600x1067.jpg","width":1600,"height":1067,"mime-type":"image\/jpeg","filesize":"328727","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-1600x1067.jpg"},"wcicon":{"file":"012023_chris_misterek-31-48x48.jpg","width":48,"height":48,"mime-type":"image\/jpeg","filesize":"33179","source_url":"https:\/\/showit.com\/wp-content\/uploads\/2023\/05\/012023_chris_misterek-31-48x48.jpg"},"wcsquare":{"file":"012023_chris_misterek-31-300x300.jpg","width":300,"height":300,"mime-type":"image\/jpeg","filesize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