{"id":14874,"date":"2023-07-06T09:45:00","date_gmt":"2023-07-06T16:45:00","guid":{"rendered":"https:\/\/showit.com\/?p=14874"},"modified":"2024-03-21T14:39:29","modified_gmt":"2024-03-21T21:39:29","slug":"upgrade-your-website-how-to-tell-if-your-site-needs-fixing","status":"publish","type":"post","link":"https:\/\/showit.com\/website-tips\/upgrade-your-website-how-to-tell-if-your-site-needs-fixing\/","title":{"rendered":"Free Website Wellness Check-Up: Is Your Site Working For You?"},"content":{"rendered":"\n

So, you\u2019re wondering whether or not your website needs some upgrading, huh? You have come to the best place for your Website Wellness Check-up!<\/p>\n\n\n\n

Well, consider this your warm Showit welcome to our Website Health Series: a 10-part blog series where you\u2019ll learn every single thing<\/em> you need to know about creating the best<\/em> possible website for your brand.<\/p>\n\n\n\n

And not only are we teaching you everything<\/em> it takes to build a high-converting website, we\u2019re also teaching you how to build lasting relationships with your ideal clients and customers, so your business can continue to thrive long after your website\u2019s work is done!<\/p>\n\n\n\n

Throughout the next 10 posts, we\u2019re going over\u2026<\/strong><\/p>\n\n\n\n

    \n
  1. How to tell if your website needs upgrading (This is the post you're reading now<\/em>)<\/li>\n\n\n\n
  2. What you need to know about brand strategy before making a website<\/a><\/li>\n\n\n\n
  3. The 9 biggest website mistakes to avoid<\/a><\/li>\n\n\n\n
  4. Easy ways to get organically discovered online using SEO<\/a><\/li>\n\n\n\n
  5. How to write website copy that people will actually<\/em> want to read<\/a><\/li>\n\n\n\n
  6. How design can make or break your website\u2019s performance<\/a><\/li>\n\n\n\n
  7. Why user experience matters & how to convert readers into buyers<\/a><\/li>\n\n\n\n
  8. How to leverage blogging to attract your ideal audience<\/a><\/li>\n\n\n\n
  9. The best ways to capture interest and build relationships with your readers<\/a><\/li>\n\n\n\n
  10. Everything you need to know about content strategy<\/a><\/li>\n<\/ol>\n\n\n\n

    So, what do you say\u2014are you ready to kick things off with that website audit or what?! <\/p>\n\n\n

    \n
    \"Free<\/figure><\/div>\n\n\n

    Why bother even <\/strong>having <\/em><\/strong>a website in the first place?<\/strong><\/h2>\n\n\n\n

    In a world where ten-second videos and tiny squares take up the majority of our attention, is it even worth it<\/em> to have a website at all?<\/p>\n\n\n\n

    YES. Yes, yes, a million times yes.<\/em> And we\u2019re going to tell you why.<\/p>\n\n\n\n

    Having a website is 100% necessary as a business owner, founder, creative, or personal brand of any kind, for lots<\/em> of reasons:<\/p>\n\n\n\n

    \u2b50\ufe0f Your website acts as your brand\u2019s digital home, where every<\/em> piece of information about your brand lives. <\/strong><\/h3>\n\n\n\n

    Let's say your best friend just found someone with the exact problem your business was created for! They want to know about who you are, what you do, and who you do. <\/em>All of that conveniently lives right there on your domain, ready for those dream clients + customers to find you, virtually fall in love with you, and inquire about working with you, purchase from you, or learn from you. <\/p>\n\n\n\n

    \u2b50\ufe0f It allows you to be in complete control of your story; you get to be in charge of how your prospective clients and customers view you. <\/strong><\/h3>\n\n\n\n

    Do you know how cool (and important!) that is?<\/em><\/p>\n\n\n\n

    Being able to control the narrative\u2014to strategically shape your readers\u2019 first impressions of you\u2014is a huge<\/em> benefit of having a website. <\/p>\n\n\n\n

    It\u2019s extremely powerful, helpful, and necessary to be able to tell your brand\u2019s story the way you<\/em> want people to perceive it, so you can ensure you\u2019re attracting the right type of people. <\/p>\n\n\n\n

    Social media only lets you create within their platform\u2019s limits, but on your own website, the sky's the limit for what you can make, say, and do. (<\/em>Especially with a website builder like ours<\/em><\/a>!)<\/em><\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    \u2b50\ufe0f You are the sole owner of your site. <\/strong><\/h3>\n\n\n\n

    Not to be grim, but\u2026 in a single moment\u2019s notice, your favorite social media platform could be gone in the blink of an eye!<\/p>\n\n\n\n

    We\u2019ve seen it happen time and time again with apps of all kinds. <\/p>\n\n\n\n

    It happens like this: one day, everything is fine, creators using the app like they always do, experiencing growth on the platform. Say, for example, amassing millions of views with their short-form comedy videos. <\/em><\/p>\n\n\n\n

    The next? The app unexpectedly shuts down, and the creators are left to fend for themselves\u2014AKA: learn a new platform and try to build up their instantly dwindled audience. <\/p>\n\n\n\n

    This is why ownership<\/em> matters. You don\u2019t own your social media platforms, but you DO own your domain\u2014and that\u2019s a precious piece of internet real estate<\/strong><\/a> that every brand should have.<\/em><\/p>\n\n\n\n

    \u2b50\ufe0f Your website works for you around the clock. <\/strong><\/h3>\n\n\n\n

    You\u2019ve heard the saying \u201cwork smarter, not harder,\u201d <\/em>haven\u2019t you?! That\u2019s exactly<\/em> what having a website allows you to do. <\/p>\n\n\n\n

    If you solely focused on social media, you\u2019d have to be consistently \u201cshowing up.\u201d How exhausting. You\u2019d be spending hours upon hours<\/em> every single day, week, month, year<\/em> posting stories, publishing Reels and TikToks, fiddling with your feed to make it look perfect, engaging in comments, caring about hashtags, prioritizing your content creation\u2026sigh.<\/p>\n\n\n\n

    \"\"<\/figure>\n\n\n\n

    And, sure, all of those tasks pay off\u2014we understand the power of social media; we\u2019re not advocating for you to delete your Instagram for good\u2014but at what cost<\/em>?<\/p>\n\n\n\n

    How much time do you spend curating, editing, producing, publishing, and engaging on your social media?<\/p>\n\n\n\n

    Or, better question: how much time would you save<\/em> if you didn\u2019t HAVE to RELY on social media?<\/strong> How else could you spend your valuable time?<\/em><\/p>\n\n\n\n

    \u2b50\ufe0f Your discoverability drastically increases with a website. <\/strong><\/h3>\n\n\n\n

    There are billions of searches happening on the Internet every single second, which means your opportunity to be discovered is endless\u2014but you can\u2019t say the same about social media.<\/p>\n\n\n\n

    Optimizing your social media profiles to be found by the right people often ends with a frustrating fight against an impossible-to-figure-out algorithm, leaving you discouraged about how little return you\u2019re getting on your tiring efforts to please a platform that doesn\u2019t prioritize you.<\/p>\n\n\n\n

    What can a <\/strong>healthy<\/strong> website do for you?<\/strong><\/h2>\n\n\n\n

    Oh, only a million<\/em> positive things that will help you exponentially grow your business, like:<\/p>\n\n\n\n

      \n
    • Attract aligned clients and customers<\/li>\n\n\n\n
    • Earn you more revenue (people can make a purchase *right there* on your site<\/em>)<\/li>\n\n\n\n
    • Get you booked and busy (busy enjoying a latte and some well-deserved free time, that is!)<\/em><\/li>\n\n\n\n
    • Convert views<\/em> into actual <\/em>sales (no more ghost followers for you!)<\/em><\/li>\n\n\n\n
    • Increase your overall online visibility<\/li>\n\n\n\n
    • Continue to build trustworthiness and credibility for the benefit of your perspective audience<\/li>\n<\/ul>\n\n\n\n
      \"\"<\/figure>\n\n\n\n

      Now that we\u2019re on the same page about how much a website benefits your brand, let\u2019s talk about what earns a website a spot in the \u201cgreat\u201d category.<\/p>\n\n\n\n

      How do you know your website needs an upgrade? <\/strong>(Is your site working for you?)<\/em><\/strong><\/h2>\n\n\n\n

      Simply having<\/em> a website isn\u2019t enough to earn you all of those awesome aforementioned benefits, though. But having a website that WORKS? Now, that\u2019s a different story.<\/p>\n\n\n\n

      To help you determine whether or not your website needs an upgrade, take this quick quiz.<\/em><\/strong><\/p>\n\n\n\n

      <\/div>