{"id":13840,"date":"2023-08-16T07:55:56","date_gmt":"2023-08-16T14:55:56","guid":{"rendered":"https:\/\/showit.com\/?p=13840"},"modified":"2024-03-18T15:23:05","modified_gmt":"2024-03-18T22:23:05","slug":"5-reasons-you-have-low-engagement-on-instagram","status":"publish","type":"post","link":"https:\/\/showit.com\/social-media\/5-reasons-you-have-low-engagement-on-instagram\/","title":{"rendered":"5 Reasons You Have Low Engagement on Instagram"},"content":{"rendered":"\n<p>Have you noticed that Instagram isn't about the most beautiful photo anymore? Doesn\u2019t it seem like every other month there is a new feature they throw at you? And then the \u201csocial media experts\u201d tell you the only way to improve your low engagement on Instagram is to include this fancy feature in all your content. *sighhhhh* How to keep up? <strong><em>Don\u2019t!<\/em><\/strong> Focus on these 5 ways to improve your low engagement on Instagram. Remember, you got this!<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-full\"><img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"900\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12.png\" alt=\"\" class=\"wp-image-15213\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12-400x600.png 400w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12-250x375.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12-120x180.png 120w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12-200x300.png 200w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Pinterest-for-Blog-12-333x500.png 333w\" sizes=\"auto, (max-width: 600px) 100vw, 600px\" \/><\/figure><\/div>\n\n\n<div class=\"wp-block-yoast-seo-table-of-contents yoast-table-of-contents\"><h2>Reasons You Might Have Low Engagement on Instagram <\/h2><ul><li><a href=\"#h-1-use-instagram-s-built-in-insights-feature\" data-level=\"2\">1. Use Instagram's Built-In &#8220;Insights&#8221; Feature<\/a><\/li><li><a href=\"#undefined\" data-level=\"2\">2. What's That You Said? (Use captions!)<\/a><ul><li><a href=\"#h-you-might-not-be-in-a-library-have-a-sleeping-baby-or-be-hearing-impaired-but-your-viewer-might-be\" data-level=\"4\">You might not be in a library, have a sleeping baby, or be hearing impaired&#8230;but your viewer might be!<\/a><\/li><\/ul><\/li><li><a href=\"#h-3-make-it-accessible\" data-level=\"2\">3. Make it Accessible<\/a><\/li><li><a href=\"#h-4-acknowledge-people\" data-level=\"2\">4. Acknowledge People<\/a><\/li><li><a href=\"#h-5-give-everyone-some-space\" data-level=\"2\">5. Give everyone some space. <\/a><ul><li><a href=\"#h-adding-space-to-your-stories-images-and-reels-allows-everyone-s-eyes-to-be-on-you\" data-level=\"4\">Adding space to your stories, images, and reels allows everyone's eyes to be on you!<\/a><\/li><li><a href=\"#h-ask-the-experts\" data-level=\"4\">Ask the Experts!<\/a><\/li><\/ul><\/li><\/ul><\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-1-use-instagram-s-built-in-insights-feature\">1. Use Instagram's Built-In &#8220;Insights&#8221; Feature<\/h2>\n\n\n\n<p>One of the first reasons you might be having low engagement issues on Instagram is because you are doing something wrong\u2026which means there is a fix! If your numbers are low, this is great news! Why? <em>Now you know what not to do.&nbsp;<\/em><\/p>\n\n\n\n<p>If you don\u2019t have an Instagram Business\/Creator account, this is your chance. With a business account, you gain access to <a href=\"https:\/\/www.facebook.com\/help\/instagram\/788388387972460?helpref=faq_content\">&#8220;Insights<\/a>&#8221; and the strategic marketing side of Instagram, where you can see all the numbers and analyze your data. <strong>To start, find posts on your Instagram account with the lowest engagement and others with the highest, then compare the two.<\/strong> What is the image? When did you post it? What's the first sentence in your caption? After analyzing the data, take some notes and decide on how you are going to improve your low engagement on your Instagram posts. <\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/media.giphy.com\/media\/RbySvRTW97GyNY1g0J\/giphy.gif\" alt=\"\" style=\"width:841px;height:431px\"\/><\/figure><\/div>\n\n\n<p>Now take a look at your low engagement on your Instagram Stories. Are they not getting the views they used to? Check the insights on your Instagram Business Account to find out why. Which stories had low views and which were more popular? Does your audience like it when you are talking to them? Maybe when you show them how you work? Perhaps they like a quiz or \u201cthis-or-that\u201d on your stories? <strong>Check your stats to see what your audience loves and what they don\u2019t love. Low engagement is an <em>opportunity<\/em> to build <em>better<\/em> engagement.<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\">2. What's That You Said? (Use captions!)<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-you-might-not-be-in-a-library-have-a-sleeping-baby-or-be-hearing-impaired-but-your-viewer-might-be\">You might not be in a library, have a sleeping baby, or be hearing impaired&#8230;but your viewer might be!<\/h4>\n\n\n\n<p>Instagram has an ahhhmmazing caption creator. It's so good, in fact, instead of people making TikToks and bringing them into IG, they are grabbing those beautiful captions on IG and bringing them over to the Tok. <em>Seriously!<\/em> <\/p>\n\n\n\n<p>So why add captions? Instagram captions have proven to be more accurate than other platforms such as TikTok and Youtube. Often you don't even have to go back and edit. By using Instagram captions, you save time from editing to focus on finding solutions to boost your low engagement. <strong>And <em>BONUS<\/em>, no worries about aesthetics because IG captions are also graphically on point!<\/strong> Move them around wherever you like them, and make those captions tiny or big with just the pinch of your fingers. People will have no reason to swipe past your stories because they can finally hear, ahem, <em>see<\/em> what you have to say. Now you are two steps closer to flipping that low engagement on Instagram!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1024x1024.png\" alt=\"\" class=\"wp-image-15215\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1024x1024.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-600x600.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-150x150.png 150w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-768x768.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1000x1000.png 1000w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-700x700.png 700w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-70x70.png 70w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-100x100.png 100w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-48x48.png 48w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-300x300.png 300w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-250x250.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-800x800.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-180x180.png 180w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-500x500.png 500w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">One reason why you might have low engagement on Instagram is due to viewers with their volume off.<\/figcaption><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-3-make-it-accessible\">3. Make it Accessible<\/h2>\n\n\n\n<p>Just like there are people watching stories who might be hearing impaired, there are people scrolling who might be visually impaired. By hopping into your advanced setting, you can add \u201calt text\u201d to describe the photo to those using screen readers. Yes, it can be more time-consuming, but your awareness will not go unnoticed! Do you know who else will benefit from using alt text on your images? YOU!<\/p>\n\n\n\n<p>When you add visual descriptions to your images, you are benefitting too! This act of kindness will grow your heart, a la The Grinch \u2014it's true. But adding this text also improves your SEO. According to TailWind, a popular social media scheduling tool, \u201c<em>when you add relevant alt text to an Instagram post, it helps the Instagram algorithm understand what the image is all about. This, in turn, increases the chances of your post showing up in the \u201cExplore\u201d section of your target users\u2019 Instagram accounts. This has become even more crucial with the latest changes in Instagram Search.\u201d<\/em><\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-1024x683.jpg\" alt=\"Evolving and Investing in Others\" class=\"wp-image-13553\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-1024x683.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-600x400.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-1536x1024.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-2048x1365.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-1600x1067.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-250x167.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-800x533.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-270x180.jpg 270w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-450x300.jpg 450w, https:\/\/showit.com\/wp-content\/uploads\/2022\/01\/CHIP-29-750x500.jpg 750w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><figcaption class=\"wp-element-caption\">When thinking through your Instagram engagement strategy, ensure that you are thinking through accessibility for the visually and hearing impaired.<\/figcaption><\/figure><\/div>\n\n\n<p><em>Thinking through your Instagram engagement strategy, ensure that you are thinking through accessibility for the visually and hearing impaired. While the platform uses image recognition to analyze every post, the alt text ensures your content is shown to the right people. Also, it\u2019ll help you to reach your target audience when they\u2019re looking for posts related to your brand\/niche\/product.<\/em>\u201d<\/p>\n\n\n\n<p><strong>Alt text helps the visually impaired and gets your photo in front of your target audience\u2014<em>Yes, please!<\/em> Say goodbye to low engagement on Instagram and hello to consistent growth!<\/strong><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-4-acknowledge-people\">4. Acknowledge People<\/h2>\n\n\n\n<p>It's so simple. If someone walked up to you in the supermarket and complimented you on your pants, wouldn't you at least say \u201cthank you\u201d to this random, kind stranger? It's the same for DMs. It's so easy to pop in, and see if anyone has tagged you or asked you a direct question. <em>Answer them.<\/em>&nbsp;<\/p>\n\n\n\n<p>The fourth not-so-secret way to turn around your low engagement on Instagram is by engaging. If you are so busy that you <em>just-cannot-even,<\/em> then why not hire someone? &#8220;Hiring&#8221; your teen niece to answer DMs would be better than nothing at all. Recently, we received a DM from someone with almost five million followers. Yes\u2026<em>millions<\/em> of followers. We responded, and guess what? SHE RESPONDED BACK!!! It's still shocking. <strong>But seriously, practice good etiquette. It always pays off.<\/strong><\/p>\n\n\n\n<p>The moral of the Algorithm? <strong>If people engage with you, engage back.<\/strong> You are trying to win on social media\u2014<em>social<\/em> media. The point is to be social. Instagram, just like every other social media platform, rewards you for being social. One of the main reasons people have low engagement on Instagram is due to not engaging. The words \u201cengagement\u201d and \u201csocial\u201d are associated with the platform for a reason. It has to work both ways. You <em>must<\/em> get social with your audience to improve your engagement on Instagram.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><a href=\"instagram.com\/showit\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"717\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-1024x717.jpg\" alt=\"\" class=\"wp-image-13852\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-1024x717.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-600x420.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-1536x1075.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-2048x1434.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-1600x1120.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-250x175.jpg 250w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-800x560.jpg 800w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-257x180.jpg 257w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-429x300.jpg 429w, https:\/\/showit.com\/wp-content\/uploads\/2022\/06\/Image-from-iOS-14-714x500.jpg 714w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/a><figcaption class=\"wp-element-caption\">Wanna give it a shot? We'll engage with you! Drop us a DM over at <a href=\"http:\/\/instagram.com\/showit\">Instagram.com\/Showit<\/a><\/figcaption><\/figure><\/div>\n\n\n<h2 class=\"wp-block-heading\" id=\"h-5-give-everyone-some-space\">5. Give everyone some space. <\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-adding-space-to-your-stories-images-and-reels-allows-everyone-s-eyes-to-be-on-you\">Adding space to your stories, images, and reels allows everyone's eyes to be on you!<\/h4>\n\n\n\n<p>The last tip to get your low engagement on Instagram (ahem) <em>headed<\/em> in the right direction: give everyone some space! Adding space to your stories, images, and reels allows everyone's eyes to be on you <em>and<\/em> what you are trying to say.<\/p>\n\n\n\n<figure class=\"wp-block-embed aligncenter is-type-photo is-provider-giphy wp-block-embed-giphy\"><div class=\"wp-block-embed__wrapper\">\n<a href=\"https:\/\/giphy.com\/gifs\/uafairbanks-doctor-who-1980s-20ND5HOICqlqFSqSYN\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media1.giphy.com\/media\/20ND5HOICqlqFSqSYN\/giphy.gif\" alt=\"Doctor Who 1980S GIF by University of Alaska Fairbanks - Find & Share on GIPHY\" width=\"300\" height=\"224\" \/><\/a>\n<\/div><\/figure>\n\n\n\n<h4 class=\"wp-block-heading\">Space. It isn't just for astronauts. But we can take a tip from their book!&nbsp;<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Step 1. Picture yourself with a space helmet on. Got it? Great!&nbsp;<\/li>\n\n\n\n<li>Step 2. Now grab your phone. Flip it to selfie mode and get ready to smile!<\/li>\n\n\n\n<li>Step 3.&nbsp; Move your camera up a bit and far enough away so your imaginary helmet can fit in the screen, too. There. Space.<\/li>\n\n\n\n<li>Step 4. Snap a photo of that beautiful mug! Do it for the &#8216;gram, or just send it to your biz bestie to share this tip!<\/li>\n<\/ul>\n\n\n\n<p>Why all the space? Two reasons. First, it\u2019s just plain ol\u2019 good manners. Remember, you want to be on your best behavior for your business, even on Instagram, right?&nbsp; Would you ever get up in someone's face so close they can see your hairline? Or worse, hold the camera so close, and at such an unfortunate angle they could see your nose hair?! Ew. People want to see your beautiful face and hear what you have to say. They just want to hear it from a normal, conversational length.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-ask-the-experts\">Ask the Experts!<\/h4>\n\n\n\n<p>Fun fact! The more space, or \u201cnegative space\u201d you might call it\u2014if you are the artsy-fartsy type, can at times make a more appealing image.<em> <\/em>This is the second reason you will want to keep some space in your frame.<em> It\u2019s a widely known fact in the visual arts that negative space gives the eye a chance to rest, relax, and stay awhile. <\/em>We\u2019re not the only ones who think so, either. Hear it from the experts over <a href=\"https:\/\/www.adobe.com\/creativecloud\/photography\/discover\/negative-space-photography.html\">at Adobe<\/a>:<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"1024\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-1024x1024.png\" alt=\"\" class=\"wp-image-15216\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-1024x1024.png 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-600x600.png 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-150x150.png 150w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-768x768.png 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-1000x1000.png 1000w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-700x700.png 700w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-70x70.png 70w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-100x100.png 100w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-48x48.png 48w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-300x300.png 300w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-250x250.png 250w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-800x800.png 800w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-180x180.png 180w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1-500x500.png 500w, https:\/\/showit.com\/wp-content\/uploads\/2023\/08\/Blog-Squares-1.png 1080w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cYou always want the space to steal the show,\u201d says photographer Petecia Le Fawnhawk-Maggiori. A good rule of thumb is that the amount of negative space should take up at least 50% of the photo to achieve the right effect.&nbsp;<\/p>\n<cite>Adobe.com<\/cite><\/blockquote>\n\n\n\n<p>So, take a deep breath, set your phone up at a distance, smile, and share your thoughts. Your audience wants to hear from you. And see you!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Keep it social to fix your low engagement on Instagram.<\/strong><\/h2>\n\n\n\n<p>Take it or leave it. At the end of the day, this is <em>your<\/em> business, <em>your<\/em> brand, and <em>your<\/em> audience. If you are intentionally engaging and producing content that speaks to your target audience, bravo! Intentionality and consistency will win in the end. Just make sure you know who is on the other side of those engagement numbers. Hopefully, it\u2019s your dream client on the other side, but regardless, remember behind every number is a real person.&nbsp;<\/p>\n\n\n\n<p>Your followers are humans like the ones you pass in a store, see at the gas station, or sit next to you at the doctor\u2019s office. <strong>If you keep Instagram social <em>and<\/em> a part of your business and professional mindset, you will flip that low engagement in no time.<\/strong> If you want to know how to better engage with your clients offline, check out <a href=\"https:\/\/showit.com\/education-3\/how-to-market-yourself-offline\/\" target=\"_blank\" rel=\"noreferrer noopener\">this great resource<\/a>. But don't forget: You got this, and we are cheering you on!<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><a href=\"https:\/\/showit.com\/\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"410\" src=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1024x410.jpg\" alt=\"Showit is a drag and drop website platform with a free trial at Showit.com\" class=\"wp-image-15090\" srcset=\"https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1024x410.jpg 1024w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-600x240.jpg 600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-768x307.jpg 768w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1536x614.jpg 1536w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-2048x819.jpg 2048w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-1600x640.jpg 1600w, https:\/\/showit.com\/wp-content\/uploads\/2023\/07\/BlogCTA-02-250x100.jpg 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