{"id":12406,"date":"2020-12-01T15:34:47","date_gmt":"2020-12-01T22:34:47","guid":{"rendered":"https:\/\/showit.com\/?p=12406"},"modified":"2024-03-25T09:30:28","modified_gmt":"2024-03-25T16:30:28","slug":"tips-for-refreshing-your-website-this-off-season","status":"publish","type":"post","link":"https:\/\/showit.com\/website-tips\/tips-for-refreshing-your-website-this-off-season\/","title":{"rendered":"Tips for Refreshing Your Website this Off-Season"},"content":{"rendered":"\n

Here\u2019s How to Do It in a Way that Will Increase Conversations<\/em><\/h3>\n\n\n\n

So, it\u2019s your off-season and you\u2019re ready to make 2021 your best year yet.  If you use the time to your advantage, it can mean an even stronger busy season later. One of the best ways to do that is by giving your website a refresh and quick update. Specifically in ways that will help you increase conversions and turn more of your web visitors into loyal customers and clients.<\/p>\n\n\n\n

Don\u2019t think you have to undertake a complete overhaul! Instead, focus on five simple tasks that will make a big impact on your business.<\/p>\n\n\n\n

\"Make<\/figure>\n\n\n\n

1. Have a clear and consistent call to action<\/strong><\/h3>\n\n\n\n

When people land on your website, you probably want them to take a specific action (a.k.a convert<\/em>). You\u2019re inviting them or encouraging them to participate in what your brand has to offer. Skip soft calls-to-action like \u201clet\u2019s have coffee\u201d. Instead, invite them to take a specific action.<\/a><\/p>\n\n\n\n

Clarity on a website can help build trust with your visitors. People want to know what they should do next. Are you asking them to subscribe? Register? Try for free? Buy now? Make it clear.<\/em><\/p>\n\n\n\n

Clean up time<\/h4>\n\n\n\n

All the messaging and design (more on these points in a few) should be focused on getting people to take this action, but you\u2019ll struggle with that if you aren\u2019t clear and consistent in what you\u2019re asking people to do. Focus on getting people to the next step! Be sure not to include competing calls-to-action that risk distracting your visitors. Sweep through your site to get a thorough refresh and update!<\/p>\n\n\n\n

2. Invest in messaging and copywriting<\/strong><\/h3>\n\n\n\n

Don\u2019t underestimate the importance of a strong message communicated effectively through good copy. As website designers, it can be tough to admit that this is just as, or more, important than the visual elements of your website, but we see again and again that messaging is crucial.<\/p>\n\n\n\n

Effective copywriting clearly communicates your visitors current reality, and how your product or service can help improve their lives. Clear messaging that\u2019s focused on your website visitors (rather than yourself) will help people start visualizing how your product or service can help them become the best version of themselves.<\/p>\n\n\n\n

Consider these ways of conveying your message:<\/h4>\n\n\n\n